Monday, February 20, 2012

Melbourne Food and Wine Festival coming to the Docklands this March 2012

Looknbook Accommodation would like to share the following with you. I have been involved in pulling together two first time events for the:

Melbourne Food and Wine Festival 
Riverside Opening Weekend Mar 3-4

With the support of leading Melbourne Secondary schools, we have created a Jazz festival featuring 8 of the best bands from Melbourne Secondary Schools to perform at Yarra’s Edge in Docklands over the 2 days. I understand this may be a first for Melbourne school musicians as I have no evidence there has been a public performance like this in Melbourne.

The second thing we created was to put on a Free River Shuttle. I realised when putting on the Yarra’s Edge gig that getting people to it, without access via the water, was going to be hard. The nearest parking for Lorimer St, Docklands is South Wharf. This is not only expensive, it is a bit of a walk across Wurundjeri Way/Montague St to get there. There are trams down Flinders St to Docklands, but there is still a walk from World Trade Centre or ANZ building in Docklands.

So I approached all the major stakeholders participating in the MFWF Mar3-4 weekend and I managed to get enough sponsorship to pay Melbourne River Cruises to put on 3 high capacity ferries to run a 40 minute interval shuttle servicing 7 pick up and drop off points along the way. This service will only be operational Mar 3-4.
This will be a free service to the public.

Please know that you must have your River Promenading Passport that is free in today’s Age – to be assured of boarding.

At this time, this is all the information there is on the internet:

I am promoting this message hard through social media and via press releases. If anyone has influence and can help with my messaging that would be fantastic. Please contact me for press releases and further info.

I am inviting you and your friends to come to this event and enjoy a unique experience of arriving by water. Only 2 weeks to go!


A special mention to the generous sponsors of the Free River Shuttle. This was made possible by the generous support of: Melbourne Food and Wine Festival; Crown Riverside; World Trade Centre; South Wharf Promenade; Mirvac; ING Real Estate; and NewQuay Precinct.


Bill Reid
0416 153 116

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